SO Active is a consumer healthcare/lifestyle agency with specialty in activity and sport. With growing concerns over challenges such as obesity, diabetes, cardiovascular disease and mental health and the importance of leading a healthy and active lifestyle, SO Active campaigns create connections between companies and their brands and healthy lifestyles, to change consumer behaviour, with activity being one important element of a holistic approach.

Whether you are a dedicated healthcare company, or an organisation for whom health and wellbeing is a priority, SO Active creates campaigns to demonstrate your brand or organisations’ benefits to healthy lifestyles and your commitment to healthier lives overall.

We aim to become the destination agency for campaigns that change consumer lifestyles and behaviour for the better, connecting and influencing consumers, governments, and other stakeholders to promote healthier, happier living. The campaigns we create for clients will help people become ‘fans of better health and lifestyle choices’.

Our edge: Relationships & focus

Our winning team makes a difference. SO Active launched with founding partner Matt Dawson, MBE, former England and British & Irish Lions scrumhalf, leading sports journalist and commentator. With a blend of business acumen and unsurpassed insight into the world of sport, Matt is a driving force in the SO Active cause (see more on Matt here).

SO Active’s focus gives us an edge, aligning brands with healthier lifestyles to reflect wider societal agendas and issues. SO Active has extensive knowledge of the world of consumers and health so that campaigns are appropriate and evidence-based. We understand the science of consumer behaviour, the science of health and the science of activity and sport. Our deep relationships with sports clubs and personalities also mean we can offer unrivaled connections and opportunities to clients who are looking to tap into the influence of activity and sport.

The SO Active team loves sports and lives for promoting positive decisions. A winning combination.  

Sport and activity have a considerable influence on consumers and has the potential to inspire and motivate positive change. I commend the SO Active team on their innovative approach and wish their business every success.
— Dr Vince Cable, fomer MP

Brand ACTIVE-8

At SO Active, we have developed a proprietary ‘game plan’ for effective sports-related campaigns called ACTIVE-8.  It’s our 8-point tool that helps assess the potential of sports for a brand and then offers a set of metrics to gauge campaign effectiveness. 

Read more about Active-8 here