At SO Active, we have developed a proprietary ‘game plan’ for effective sports-related campaigns called ACTIVE-8. It’s our 8-point tool that helps assess the potential of sports for a brand and then offers a set of metrics to gauge campaign effectiveness. Read more about Brand Active-8 here
We match the ACTIVE-8 with our SO Active database. This resource contains health / lifestyle profile information gathered directly from a broad range of sports men, women, teams and organisations involved in all types of sports in a number of markets around the globe. With the ACTIVE-8 rating system we are able to assess and match the best fit for a particular campaign. ACTIVE-8 looks beyond Q-Scores and E-Scores to include specific insight into consumer affinity and sport.
SO Active uses sports metrics and data-mining to help pinpoint target audiences to increase campaign effectiveness.